Above all, an SEO agency is there to perform the various tasks related to your website that must get done, but you do not have the time or knowledge to do yourself. Certainly, your goal is to advertise your website and get it in front of as many people as you can. Unfortunately, though, most people who own a company are busy doing other tasks that are essential for running the business. The monotonous work of tagging website pages, creating links, and writing mounds of connected and engaging content, are not what a business owner wants to spend time doing. Also, many business owners simply do not know the first thing about SEO. This is where an SEO companies can help.
If you have set up a website then you are probably facing the problem of not getting enough web traffic. Have you considered search engine optimization? If you haven’t then it is no wonder that your website can not get targeted visitors. Many people do not realize that creating a website is easy but attracting visitors to the site is not. This is where the importance of SEO is felt.
Written testimonials on a website are one thing but nothing beats being able to call a previous client of a prospective SEO to ask them what kind of job they did. If the agency refuses to let you do this then they may be trying to hide something.
And moreover… who cares? The position of a given keyword is NOT the objective of a SEO activity. Nor it is a parameter to measure your online success. The number of top rankings for over-inflated keywords is not going to affect your EBITBA. Conversions and CPA are.
The main objective of a good SEO company should be to take your site to the top of search engine results in a very short time. It should manage to get you on the top of Google page ranks.
Education and setting of expectations are one of the main steps one can take to prepare their workforce for a great show. Educate your team on how different SEO is from generic content writing and take them through rigorous training sessions to help them understand the key tools of SEO before they get onboard. Keep a quality check in place to avoid instances of “keyword stuffed” content. Reward the hard workers. A monthly performance review should take you to great heights in terms of putting together a great workforce. Place your bet on freelancers too – you never know when you stumble upon the right man for the job. Besides, freelancers entail zero operational investments which means you can pay them well in return of SEO content that is breakthrough.
A proven method to find a reliable Search Engine Optimization service provider is to see the previous work these companies have done for their past clients. See how they performed in the best. And, if they haven’t given any impressive performance in the past, they are not likely do an out-of-the-sky work for your site. Instead of shaking hands and inking deal with the very first service provider you meet, you should take your time and keep searching before you find your perfect match (I mean, SEO services provider and not the life-partner). To know more, call me at JumpHigher.