Email open rates are declining each year. According to a study conducted by digital marketing software company Silverpop in 2012 the average open rate was 20.1%. That’s down from 22.2% in 2009. People are facing a barrage of email and they are only opening those emails, where they can’t resist reading the content.
What a wonderful opportunity to show that at whatever age you are, you are still relevant and know what’s out there in today’s marketplace. The Internet is a powerful personal publicity machine.
Despite the doom and gloom rubbish that spouts from Gerry Harvey, the Australian Retailers Association, any marketing expert and et al, on a weekly basis about the state of Australian retail, this channel for consumer goods is not dead. Far from it. I would suggest a re-birth is about to occur. Or an evolution. Or actually, a revolution. We’re on the cusp of it right now. Consumers still want to pick things off shelves but what we’ve seen is how that action has evolved by the internet, home shopping, the mobile phone and growth of video.
We expect a lot from our online collateral today and just throwing something together without looking at the project holistically is likely to result in a lot of rework and wasted time further down the road.
Websites are more static than blogs, which is part of their value. In a sea of constant change, your website can show stability, continuity and reliability. Use it to define your business, let it serve as a foundation on which to build your online presence with other seo agency in chennai tools.
I just finished my first round judging for the Web Marketing Association’s annual WebAwards competition. This is my third year as a judge, and it’s really interesting to see how business use of websites has changed over the past few years.
For years, business owners have known the value of producing newsletters and articles for their customers and prospects. Letting your customers know just how good you are at your craft – whatever that craft may be – has always helped businesses stand out from the crowd. But keeping up with it can seem impossible.
Isla Campbell writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.